The Power of Pay-per-Forward: Leaving Flat Fee Service Plans Behind

The Current State of ISP Pricing Models

There’s an uncomfortable truth everyone suspects and knows in one form or another but your ISP doesn’t want you to know about: they’re cheating you. They’re selling you a service plan that you are never actually receiving or using. They sell you internet that you select from a series of service plans based on “speed tiers.”

As a veteran of the ISP industry, that has worked at all levels — from one end to the other — of one of the largest national ISP’s I can tell you one simple truth that all ISP’s rely on using to make the most money while delivering the lowest quality service: selling speed tiers. Speed-tier service model pricing is the most powerful tool incumbent ISP’s have to over-sell (aka over-subscribe) their network. It’s a way of selling bandwidth they don’t have, but you won’t notice, because chances are you won’t use it. An ever (r)evolving series of speed tier service plans is how ISP’s have justified ever increasing service costs, that never go down, while getting you to happily pay for something you aren’t ever getting or using.

But there is a better way of doing things. A model where you only pay for what you’re getting and actually using. Enter: pay-per-forward.